Improving your Google My Business Page
Having a GMB page is a great step to being found online, but having one that is optimized to its fullest potential will help drive even more business. It can include a lot more than just business hours and a phone number. A business can add special features and attributes. Those features can include things like appointment scheduling options, wheelchair accessibility, or a list of other amenities offered. Another easy thing to add is images.
Businesses with images on the GMB page get 42% more requests for directions than those without. Google recommends having at least a logo and cover photo added, but having additional photos is preferred. These images can include anything from company events, your storefront, even products. Those managing the GMB page and customers are allowed to add images to the GMB listing.
I would say one of the most important things a business can have on a GMB page is reviews, hopefully, good ones. 60% of people always or regularly read reviews for local businesses. That can have a big impact on your sales in a positive or negative way. If a company has multiple poor reviews with no responses from the business, that will likely turn a customer off from patronizing your store. As I mentioned earlier, you can keep an eye on your reviews and respond to them through your GMB page. This gives you the chance to remedy a bad experience or thank customers who left positive words about your service.