The internet. A vast, never-ending hole of information. And with more and more things moving digital, being found on the web can make or break a business.
As of January 2021, there were 1.83 BILLION websites on the internet. With the earth’s population currently close to 7.9-billion, that means there is one website for every 4.25 people on the planet. That is a lot of competition for your website to stand out, but it doesn’t mean it’s impossible to do.
There are a lot of contributing factors when it comes to building a great website, including SEO or search engine optimization. SEO is the practice of improving your website ranking in search engine results such as Google or Bing which increases both the quality and quantity of organic traffic to your website. Organic meaning through non-paid advertising.
Nowadays, a lot of that organic traffic will likely be coming from Google. A new study looked at the number of Google searches that take place in a month - are you ready? 40-60 billion searches happen on Google.com every month. That’s just in the United States! Of those searches, nearly 60% result in a click. Let’s make sure your business is getting noticed during those many, MANY, MANY monthly searches and winning those clicks.