Leveraging social media for your business
Having so many potential customers in one spot can be a gold mine for companies, but just being on social media isn’t enough anymore. It’s a great starting point, but ongoing, well-planned activity on your business’s page is what really draws in potential customers.
To make sure your social media accounts are driving the results you are looking for, the company needs to decide what its main goals are. Are you trying to grow brand awareness or maybe it’s to drive online sales or push people to the website? The posts you publish should link back and help advance your overall goals. On top of furthering your main goals, a company should be posting content that its followers want to interact with.
I’ve seen many businesses focus strictly on their products and services. Obviously, as a business, you want your followers to know those things. That is important information. You are running a business after all, but those posts don’t always gather the most engagements (likes, comments, shares, etc.) From my experience, other types of posts can garner a larger number of interactions from your followers. Creating posts that feature the human side of the business can do far better than those featuring products and services alone.
Is it a family-owned business? Highlighting the family and diving deeper into their background and what roles they hold will likely be easier for people to connect with on a personal level. When people are touched on a personal level and can connect with the content, that is when engagement goes up.